The competition is organised by CILT, the National Centre for Languages as part of its work to promote languages in the UK. The LAFTAs aims to create a bank of video clips that can be used to encourage teenagers to value language learning.
What do you have to do?
You have to make a two-minute video showing why languages are important. Online application forms and clips must be sent in before February 2010.The clips will be put on a dedicated YouTube page and passed on to regional judges and, finally, to the LAFTA’s celebrity judging panel.
Video clips can be in any style but students must be aged 13-21, must be living in the UK and can be entered in one or more categories. There are individual and group categories for the most commonly taught languages as well as a "London 2012" and "World of Languages" category to celebrate all the world languages spoken in the UK.
What are they looking for?
*Originality and creativity: Clips are not be judged on technical excellence, the idea is the most important criteria.
*Clips should have a strong message about the benefits of learning a language as illustrated on the LAFTA YouTube page.
*Clips should be designed to appeal to young people rather than adults.
*Clips should be no longer than two minutes in length.
Hints and tips are aso provided here and it is also interesting to have a look at a similar competition organised in the US by the ACTFL (American Council on the Teaching of Foreign Languages)